June 19, 2024
Allah Rakha Rahman, known globally as A.R. Rahman, is synonymous with musical genius and innovation. Born on January 6, 1967, in Chennai, India, Rahman's journey from a child prodigy to an...
Read moreJune 19, 2024
A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at...
Read moreJune 19, 2024
A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade...
Read moreJune 19, 2024
Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of...
Read moreJune 19, 2024
Amazon Music is set to enhance its live streaming offerings with an exciting event: "The Pop Out — Ken & Friends," featuring the acclaimed rapper Kendrick Lamar. Scheduled for Juneteenth in...
Read moreJune 18, 2024
The Black Keys, the renowned rock duo, have recently made headlines with their decision to part ways with their long-time managers, Irving Azoff and Steve Moir. This significant change comes in the...
Read moreJune 18, 2024
Jhené Aiko Efuru Chilombo, known professionally as Jhené Aiko, has become a defining voice in contemporary R&B with her ethereal vocals, deeply personal lyrics, and genre-blending sound. Born on...
Read moreJune 18, 2024
Billie Eilish has opened up about the emotional experience of performing her new song “The Greatest” for the first time. Her latest album, Hit Me Hard And Soft, was released on May 17, and Eilish...
Read moreJune 18, 2024
Billie Eilish has responded to Lana Del Rey’s recent declaration that she is the “voice of our generation.” Eilish made a special surprise appearance during Del Rey’s headlining set at Coachella’s...
Read moreJune 18, 2024
Lana Del Rey has spoken out following her “fight” with “stalkers” in Paris. The singer was recently spotted having a heated exchange in the French capital, where she claimed someone was “following”...
Read moreJune 18, 2024
Howard University announced on Friday that it would revoke Sean “Diddy” Combs’ honorary degree, originally conferred in 2014, in light of recent revelations concerning the disgraced rapper and...
Read moreJune 18, 2024
As summer draws near, the race for the season's signature song heats up. Just when it seemed like Kendrick Lamar’s “Not Like Us” was poised to dominate, Billie Eilish has thrown her hat into the...
Read moreCredit: SXSW
SXSW (South by Southwest) is an annual event where the worlds of music, film, and technology collide in one of the most exciting and influential festivals in the world. For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:
SXSW is a hub for artists, producers, managers, and industry professionals from all over the globe. Whether you're seeking collaborations, representation, or inspiration, you’ll find endless opportunities to connect with like-minded individuals and industry heavyweights. Many music careers have launched from connections made in the corridors of SXSW.
Staying on top of music trends is essential for any aspiring creator. SXSW is known for showcasing the latest in music technology, production techniques, and industry insights. Whether it’s cutting-edge software or the latest music marketing strategies, you’ll gain a glimpse into the future of the music industry.
SXSW has hosted performances and talks from legendary artists like Billie Eilish, Lizzo, and Kendrick Lamar. These are creators who’ve redefined the boundaries of music, and as an aspiring artist, you get the chance to learn from their journeys. Attending their live sessions and panels can inspire and guide your own creative process.
Check out the full artist performance line up here: SXSW 2024 Schedule
SXSW isn’t just for observing—it’s also a stage for emerging talent. Many artists who started off playing small showcases at SXSW, like John Mayer and Amy Winehouse, went on to achieve international stardom. Performing at SXSW can put your music in front of thousands, including major label reps and music scouts.
SXSW offers more than performances. It’s packed with panels and workshops led by industry leaders, covering topics ranging from music production to the legalities of the industry. This is a golden opportunity to learn about everything from songwriting and branding to royalties and distribution strategies.
Check out the full music industry workshop and panel line up here: SXSW 2024 Music Business Talks
For many aspiring music creators, SXSW is where they get discovered. The festival has a long track record of putting unknown artists on the map. Artists like Ed Sheeran and Solange made major strides after being seen by key industry players at SXSW. Your dream of getting noticed by a record label or major influencer could happen here.
In today’s music industry, being a talented artist isn’t enough. You need a strong brand to stand out. SXSW is the perfect platform to introduce yourself to the world and showcase your unique brand identity. Whether it’s through your music, your style, or your social presence, SXSW offers endless chances to show the world what makes you different.
With SXSW being a cross-section of music and tech, the event hosts interactive music showcases that spotlight innovative audio tools, AI in music production, and immersive performances. You can test new equipment, see how virtual reality is being applied to music experiences, and get hands-on with tech that could shape the future of your sound.
SXSW attracts global press and media outlets covering music, culture, and innovation. Attending gives you a chance to be featured in publications, podcasts, and interviews, exposing your music to broader audiences. If you get the right media attention, you can amplify your reach significantly.
Many of today’s top artists were once SXSW attendees and performers. By attending SXSW, you’re joining a long line of creators who went on to shape music history. The festival has been a launching pad for some of the biggest names in the industry, and being part of this legacy could be the first step in your journey toward stardom.
SXSW is a one-of-a-kind experience that can open doors for aspiring music creators. The combination of exposure, education, and networking could be the catalyst that takes your music career to the next level. If you’re serious about making your mark in the industry, don’t miss SXSW 2024. It could be the most important festival you ever attend.