November 28, 2023
The music world is buzzing with anticipation as Kanye West, now known as Ye, and Ty Dolla $ign are set to release their joint album, a project enveloped in both excitement and controversy...
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November 24, 2023
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...
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November 24, 2023
People often say that music is a universal language. It is one of those things that all humans understand and enjoy, and it has an incredible ability to bring people together and create a sense...
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November 24, 2023
In the world of hip-hop, André 3000 is a name that commands respect and admiration. As one-half of the iconic rap duo OutKast, he has left an indelible mark on the music industry...
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November 22, 2023
In a testament to the global nature of the music industry, Chaz Mishan, renowned producer and composer based in Los Angeles, has joined forces with YG Entertainment's talented songwriters...
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November 22, 2023
BABYMONSTER emerged from YG Entertainment’s relentless pursuit of innovation and excellence in the music industry. Known for its ability to cultivate global sensations such as BLACKPINK and BIGBANG...
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November 16, 2023
The thrash metal genre emerged in the early 1980s. Characterized by intricate guitar use, lightning-fast tempos, and its overall bold, aggressive themes, thrash was groundbreaking and quickly became..
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October 27, 2023
Travis Scott, the Houston-born hip-hop sensation, has taken the world by storm with his innovative soundscapes and boundary-pushing creativity. His latest single, "Telekinesis”...
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October 25, 2023
The lyrics of “First Person Shooter” are a testament to both artists’ lyrical prowess. The song explores themes of success, legacy, and rivalry in the rap industry...
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October 24, 2023
As virtual technology continues to evolve and we move towards the metaverse future, the K-pop industry has begun delving into all the possibilities...
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October 23, 2023
After over a year of absence from the Kpop scene, solo artist Sunmi has recently come back with her eighth digital single, “STRANGER.” Co-written by Sunmi...
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October 23, 2023
EXO’s Chanyeol dropped the highly-anticipated single, ‘Good Enough.’ The comeback was made two and a half years after his latest release (‘Tomorrow’) in 2021...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
