August 8, 2023
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In June, Tory Lanez made headlines by dropping a fresh single titled "Hurt Me," a creation that emerged from behind bars as he awaits his sentencing in the Megan Thee Stallion shooting case...
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"Shake It Off" is a smash-hit song by Taylor Swift, released in 2014 as the lead single from her fifth studio album, "1989." The upbeat and infectious track marked a significant shift in Taylor...
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"Blue" is a mesmerizing song released by the iconic South Korean boy group, BIGBANG, in 2012. Falling gracefully into the pop and electronic dance music genres, the track opens with...
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One particular song from the series "Celebrity" that might have undoubtedly caught your attention is SOLE's soul-stirring track, "Blindness." However, what you may not know is that SOLE...
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Within a year, the 4th generation K-pop hit 'Le Sserafim' topped charts, won several awards, sold millions of albums, and much more! From the moment they were created, this girl group was born...
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Toronto Rapper Drake is slapped with a $10 million copyright lawsuit. The lawsuit began with artist Obrafor...
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In a dazzling display of creativity and musical prowess, the "Spider-Man: Across the Spider-Verse" album has taken the world by storm ever since it came out in June 2023. This remarkable soundtrack...
Read moreJuly 31, 2023
Selena Gomez, the multi-talented American singer, songwriter, and actress, has undoubtedly shown her role in the music industry. With her captivating voice, relatable lyrics, and...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.