July 31, 2023
In a sea of modern-day artists, Lana Del Rey stands out like a rare gem. With her hauntingly soulful voice and captivating lyrics, she has carved out a niche for herself in the music industry...
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July 31, 2023
Music has the remarkable power to connect with our emotions, taking us on a rollercoaster ride of feelings and sensations. Whether it's a heartwarming melody that brings tears...
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July 31, 2023
The long-awaited album is officially out! Treasure has released their second full-length album, 'Reboot,' in which they show-off improved versions of themselves. The album's vibrant title track...
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July 28, 2023
In the ever-evolving landscape of modern music, Kendrick Lamar stands out as a true musical genius. With a unique blend of deep and meaningful lyrics, masterful storytelling...
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July 28, 2023
The Canadian pop star sells his share of rights to his music to Hipnosis Songs Capital for just over $200 million. He has sold some of his biggest hit songs, such as Baby and Sorry...
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Singer-songwriter Taylor Swift has been taking the music world with her re-recorded albums. Among these highly anticipated re-releases is "Speak Now (Taylor's Version)"...
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July 25, 2023
There are always new artists emerging in the hip-hop scene that have unique and captivating sounds. Powfu, born Isaiah Faber, grew up in Vancouver, Canada, and has been gathering a large fanbase...
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July 21, 2023
When it comes to anime soundtracks, there are plenty of contenders, but one stands tall above the rest – Cowboy Bebop. Released in 1998, this genre-defying space western captivated audiences...
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July 23, 2023
NewJeans is a girl-group composed of 5 members, Hanni, Minji, Danielle, Haerin and Hyein. Newjeans debuted in 2022 with their EP 'NewJeans,' bringing a totally new attitude to the K-pop industry...
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July 21, 2023
The upcoming 'Barbie' film, scheduled for release on July 21st, has captured the hearts of fans who have long admired the animated Barbie films. Greta Girwig's live-action remake of the famous film...
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July 21, 2023
BTS, the global sensation, continues to astound the music industry with their incredible music and meaningful lyrics. Among the members, Jungkook, also referred to as the "Golden Maknae," is.....
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July 19, 2023
Music industry icon Beyoncé is powerful and captivating. She is known not only for her dramatic performances, but also for her outstanding songwriting skills. We will delve deeper into the creative...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
