October 18, 2022
Steve Lacy is a singer, songwriter, record producer, and living proof that you don’t need the most advanced or high-tech studio equipment to create music that listeners will love...
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August 31, 2022
For the last two years, there has been something missing in the lives of music lovers around the world—live music. The advent of a global pandemic meant the absence of concerts, festivals........
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August 19, 2022
One of the biggest questions many spaces face today is how blockchain technology may overhaul industry norms, and the music industry is no exception. In particular...
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August 19, 2022
Snapchat has recently announced Snapchat Sounds Creator Fund, a monthly grant program of up to $100,000 awarded to independent artists distributing music on the platform...
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August 15, 2022
Over the past few years, TikTok’s popularity has significantly increased resulting in 1 billion global daily users by early 2022. The app has also become extremely influential in the current music....
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August 4, 2022
Charlie Puth has paired with Studio to create a 30-day online course that outlines the entire songwriting and production process for $279 USD. This hands-on learning experience has been marketed....
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August 2, 2022
Whether you know Lexie Liu from her performance as Seraphine in K/DA’s “MORE” or her fourth-place finish on The Rap of China 2018, there’s no denying that the Chinese hip hop star is a global ...
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June 17, 2022
BTS is the most famous K-Pop band in the world now, and recently, they were invited to the white house to speak about anti-Asian hate crimes and inclusivity. Being the first K-Pop band to be...
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June 6, 2022
SEVENTEEN (세븐틴) is a 13 member Korean boy band under Pledis Entertainment. They are split into 3 teams, the Hip Hop unit (S.coups, Wonwoo, Mingyu, Vernon), the Vocal unit (Jeonghan, Joshua, Woozi...
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June 3, 2022
On May 20, Harry Styles released his new album Harry’s House, debuting at number one on the Billboard 200 albums chart. This is his third studio album in which all thirteen songs are in the top 30...
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May 26, 2022
The Song House is a songwriter house in Nashville, Tennessee where all levels of writers and artists come together to develop music. Every week, 12-15 songwriters are challenged to write a hook in...
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May 27, 2022
It’s been one year since the young pop-star, Olivia Rodrigo, released her first music album “Sour”. Since her debut, Olivia Rodrigo has won 3 Grammy Awards and named Women of the Year in 2022.
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
