May 7, 2023
Copyright infringement cases are very much on the rise in the music industry. Recently, Ed Sheeran was on the receiving end of one. Fortunately for him and the music industry as a whole, he won. Who
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April 28, 2023
Artificial Intelligence (aka AI) is not a new thing. It has been used for various purposes like social media algorithms and Siri on your phone. However, for the first time, AI is being used in
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April 28, 2023
From Kidz Bop idol to R&B and pop singer, Kiana Ledé has fully planted herself within the music industry. The release of her latest single “Jealous” featuring Ella Mai adds to her growing achievements
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April 23, 2023
In the past few years, the K-pop culture has experienced a number of suicides, which has devastated the Korean entertainment industry. Sulli from f(x), Jonghyun from SHINee, Goo Hara from KARA, and
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April 20, 2023
Since SZA has released her latest album ‘SOS’, it has made a lot of buzz in the music industry. The album has received positive reviews for its combination of R&B, pop, and hip-hop and featured.....
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April 20, 2023
With K-pop bands like BTS, BLACKPINK, TWICE, and SEVENTEEN, Korean music has been on the rise over the past ten years. But Korea’s music culture doesn’t stop there....
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April 8, 2023
In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..
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April 1, 2023
Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....
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March 28, 2023
Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....
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March 28, 2023
The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...
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March 22, 2023
Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.
