June 22, 2024
Khalid Donnel Robinson, known simply as Khalid, has become a defining voice of his generation with his soulful voice, relatable lyrics, and genre-blending sound. Since his breakthrough with the hit...
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Two years after her split from Gerard Piqué, Shakira has achieved significant milestones, including four major hits and a VMAs Vanguard Award, while preparing to release her next album, Las Mujeres...
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Taylor Swift's songwriting prowess has garnered admiration from numerous celebrities, who each hold special attachments to different tracks from her extensive catalog. Ryan Gosling, for instance...
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Celine Dion, one of the most iconic voices in the music industry, has faced a series of health challenges in recent years that have significantly impacted her singing career. Known for her powerful...
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Don Toliver, the Houston-born maestro of atmospheric melodies and genre-blending soundscapes, is once again redefining the boundaries of music and immersive experiences with his latest album...
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In the ever-evolving landscape of pop music, Sabrina Carpenter is a name that’s resonating louder with each passing day. This week, Billboard's Trending Up newsletter highlights Carpenter's...
Read moreJune 21, 2024
Selena Gomez has again raised the possibility of stepping away from the music industry, less than three years after contemplating retirement. During an appearance on the SmartLess podcast with...
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Throughout 2024, The Beatles have been consistently appearing and reappearing on the Billboard charts, with their presence often varying by week and by album. While the legendary band often charts...
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Badshah, born Aditya Prateek Singh Sisodia on November 19, 1985, has emerged as one of the most influential figures in the Indian music industry. Known for his unique style that blends hip-hop with...
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David Bowie's self-titled debut album, an essential piece of music history, is set to captivate old and new fans alike with its upcoming groundbreaking reissue. This fresh take on Bowie’s early...
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Normani is ready to take the music world by storm with her highly-anticipated debut solo album, Dopamine. The singer, who first rose to fame as a member of Fifth Harmony, revealed the album's track...
Read moreJune 20, 2024
"Hardstone Psycho" has four distinct parts, each offering a unique musical journey. The album opens with the featureless cuts "Kryptonite" and "Tore Up," setting a powerful tone before Kodak Black...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.