June 20, 2024
Country music star Sam Hunt has unleashed a new chapter in his musical journey with the release of his latest EP, "Locked Up," accompanied by an announcement of a nationwide tour set to kick off on...
Read moreJune 20, 2024
The Vamps, a British pop-rock band that has captivated audiences with their infectious energy and catchy melodies, have become a staple in the modern music landscape. Comprising Brad Simpson...
Read moreJune 20, 2024
David Guetta, born Pierre David Guetta on November 7, 1967, in Paris, France, is a name that resonates deeply within the world of electronic dance music (EDM). Over the past two decades, he has...
Read moreJune 20, 2024
The world of music has always been shrouded in a certain level of mystery and allure, but the recent spat between Meek Mill and Drake has brought a longstanding issue back into the spotlight...
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Simon Cowell has expressed hesitation about a potential One Direction reunion, revealing his regret over not taking "ownership" of the boy band’s name. In a candid interview with The Diary of a CEO...
Read moreJune 20, 2024
Jon Bon Jovi wasn’t sure if his band would ever record another album. The Jersey rock icon, whose raspy vocals lifted his eponymous Rock and Roll Hall of Fame band to global superstardom in the...
Read moreJune 20, 2024
Omar Apollo has just released his latest single, 'Less Of You,' offering fans a glimpse into his evolving musical landscape. This track is the third single from his highly anticipated second album...
Read moreJune 20, 2024
Rihanna's journey towards her ninth studio album, affectionately dubbed ‘R9’, has been a long and winding road. At the launch party for her new Fenty Hair line, she opened up about the delay...
Read moreJune 20, 2024
Eminem has stirred controversy with his latest single "Houdini," which includes a line that many believe makes light of the 2020 incident where Megan Thee Stallion was shot. In the song, Eminem...
Read moreJune 19, 2024
In an exciting revelation, pop sensation Camila Cabello has shared that her upcoming album, C,XOXO, will feature not one, but two collaborations with the legendary Drake. Speaking to Billboard...
Read moreJune 19, 2024
Liz Lawrence has always enriched her songwriting by absorbing the influence of various art forms, and her latest album, Peanuts, set for release on June 7th, exemplifies this approach. An artist...
Read moreJune 19, 2024
Sara Evans, the acclaimed country music artist known for her captivating voice and heartfelt lyrics, is back with a new album that promises to resonate deeply with fans. "Unbroke," her latest...
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Music enthusiasts and aspiring creators, take note! Blackpink’s Lisa is making waves in the U.S. with her latest single, "Rockstar." Released late on Thursday, June 27, the song quickly shot up the American iTunes charts, showcasing the power of strategic releases and the dedication of her fanbase.
What makes Lisa’s success with "Rockstar" particularly interesting for music creators is the strategy she employed. Instead of just dropping one version of the song, Lisa released five distinct versions. These included the standard take, an extended version, instrumental, slowed down, and sped up editions, all bundled together as an EP.
This approach is worth studying for anyone looking to maximize their music’s impact. By offering multiple versions, Lisa ensures that different listening preferences are catered to, which can lead to increased sales and streams. Importantly, Billboard counts all versions of a single song as one entity, meaning every purchase and stream contributes to "Rockstar" climbing the charts.
As of now, the standard version of "Rockstar" sits at No. 6 on the U.S. iTunes chart, with the extended version not far behind at No. 8. The instrumental version holds the No. 15 spot, while the slowed down and sped up versions occupy Nos. 17 and 18, respectively. This impressive performance across multiple versions demonstrates the effectiveness of this release strategy.
For aspiring music creators, Lisa’s success is a case study in how to engage your audience with variety and keep them coming back for more. While "Rockstar" is currently a standalone single, it’s clear that Lisa’s innovative release tactics and the strong support from her fans are paving the way for future hits.
Keep this in mind as you plan your own music releases. Offering multiple versions of a track can cater to different tastes and keep your audience engaged, ultimately driving more sales and streams. Whether you’re just starting out or looking to take your music career to the next level, learning from successful artists like Lisa can provide valuable insights into the ever-evolving music industry.