June 22, 2024
Jimin, one of the standout members of the globally renowned boy band BTS, has stirred excitement once again with the announcement of his second solo album, titled "MUSE." The announcement was made...
Read moreJune 22, 2024
BLACKPINK’s LISA has just announced her new solo single, “Rockstar,” set to arrive on June 27 at 8 p.m. ET. This highly anticipated track marks her first release since signing with RCA Records...
Read moreJune 22, 2024
The 2024 Libera Awards, held on June 11 at Gotham Hall, marked a significant celebration of the vibrant and diverse achievements in independent music. Presented by the American Association of...
Read moreJune 22, 2024
Khalid Donnel Robinson, known simply as Khalid, has become a defining voice of his generation with his soulful voice, relatable lyrics, and genre-blending sound. Since his breakthrough with the hit...
Read moreJune 21, 2024
Two years after her split from Gerard Piqué, Shakira has achieved significant milestones, including four major hits and a VMAs Vanguard Award, while preparing to release her next album, Las Mujeres...
Read moreJune 21, 2024
Taylor Swift's songwriting prowess has garnered admiration from numerous celebrities, who each hold special attachments to different tracks from her extensive catalog. Ryan Gosling, for instance...
Read moreJune 21, 2024
Celine Dion, one of the most iconic voices in the music industry, has faced a series of health challenges in recent years that have significantly impacted her singing career. Known for her powerful...
Read moreJune 21, 2024
Don Toliver, the Houston-born maestro of atmospheric melodies and genre-blending soundscapes, is once again redefining the boundaries of music and immersive experiences with his latest album...
Read moreJune 21, 2024
In the ever-evolving landscape of pop music, Sabrina Carpenter is a name that’s resonating louder with each passing day. This week, Billboard's Trending Up newsletter highlights Carpenter's...
Read moreJune 21, 2024
Selena Gomez has again raised the possibility of stepping away from the music industry, less than three years after contemplating retirement. During an appearance on the SmartLess podcast with...
Read moreJune 21, 2024
Throughout 2024, The Beatles have been consistently appearing and reappearing on the Billboard charts, with their presence often varying by week and by album. While the legendary band often charts...
Read moreJune 21, 2024
Badshah, born Aditya Prateek Singh Sisodia on November 19, 1985, has emerged as one of the most influential figures in the Indian music industry. Known for his unique style that blends hip-hop with...
Read morePhoto Source: NME
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting today as it did back then on its original release.
This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B. Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman.
"What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.