June 19, 2024
In an exciting revelation, pop sensation Camila Cabello has shared that her upcoming album, C,XOXO, will feature not one, but two collaborations with the legendary Drake. Speaking to Billboard...
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June 19, 2024
Liz Lawrence has always enriched her songwriting by absorbing the influence of various art forms, and her latest album, Peanuts, set for release on June 7th, exemplifies this approach. An artist...
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June 19, 2024
Sara Evans, the acclaimed country music artist known for her captivating voice and heartfelt lyrics, is back with a new album that promises to resonate deeply with fans. "Unbroke," her latest...
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June 19, 2024
Ten years ago, Meghan Trainor burst onto the music scene with her smash hit "All About That Bass," a song that not only showcased her unique blend of doo-wop and contemporary pop but also became an...
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June 19, 2024
Eminem's iconic music video for "When I'm Gone" has officially reached one billion views on YouTube, marking a monumental achievement for the rapper and solidifying its status as one of his most...
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June 19, 2024
Allah Rakha Rahman, known globally as A.R. Rahman, is synonymous with musical genius and innovation. Born on January 6, 1967, in Chennai, India, Rahman's journey from a child prodigy to an...
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June 19, 2024
A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at...
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June 19, 2024
A new University of Ottawa study has revealed a stark disparity in the airplay of music by women, particularly racialized and trans artists, on commercial Canadian radio over the past decade...
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June 19, 2024
Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of...
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June 19, 2024
Amazon Music is set to enhance its live streaming offerings with an exciting event: "The Pop Out — Ken & Friends," featuring the acclaimed rapper Kendrick Lamar. Scheduled for Juneteenth in...
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June 18, 2024
The Black Keys, the renowned rock duo, have recently made headlines with their decision to part ways with their long-time managers, Irving Azoff and Steve Moir. This significant change comes in the...
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June 18, 2024
Jhené Aiko Efuru Chilombo, known professionally as Jhené Aiko, has become a defining voice in contemporary R&B with her ethereal vocals, deeply personal lyrics, and genre-blending sound. Born on...
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Photo Source: NME
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting today as it did back then on its original release.
This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B. Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman.
"What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.
