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How Billie Eilish’s ‘Blue’ Lyrics Relate to Every Song on ‘Hit Me Hard And Soft’

May 20, 2024

Billie Eilish has finally released her highly anticipated third album, Hit Me Hard and Soft, with the lyrics of the final track, "Blue," capturing significant attention from fans...

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Tame Impala’s Kevin Parker Sells Entire Past and Future Catalogue to Sony Music

May 20, 2024

In a significant move within the music industry, Kevin Parker, the creative force behind Tame Impala, has sold his entire music catalog to Sony Music Publishing...

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The Battle for Music Rights in the Age of AI: A Call to Action for Music Creators

May 18, 2024

In a landmark move that underscores the growing tensions between technology and the music industry, Sony Music has taken a bold stand against tech giants like Google, Microsoft, and OpenAI...

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Lil Durk Relaunches OTF Label with AWAL Partnership: A New Chapter for Independent Music

May 18, 2024

In an empowering move for independent music, Lil Durk has announced the relaunch of his Only The Family (OTF) label, now in partnership with AWAL...

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Luis Fonsi's El Viaje Takes Fans on a Global Journey in His 25th Anniversary Album

May 18, 2024

“This album has me very excited because all the songs on the album are names of cities, that’s why it’s called El Viaje,” Fonsi revealed. “They are rhythmic songs, romantic songs...

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Kehlani Set to Crash into Summer with New Studio Album

May 18, 2024

Kehlani is making a powerful return with her upcoming album, Crash, set to drop on June 21. This release marks her first full-length project since the 2022 hit album Blue Water Road....

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Ghostface Killah's 'Set the Tone' Album Boasts Star-Studded Lineup

May 18, 2024

Ghostface Killah, the legendary member of the Wu-Tang Clan, is gearing up to drop his highly anticipated solo album, "Set the Tone," and the lineup looks nothing short of...

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“No Hard Feelings”: The Chainsmokers' Electrifying Return

May 18, 2024

The Chainsmokers emerge with a new EP, "No Hard Feelings," consisting of a mix of their past and future sounds. The hit-making duo's latest project is a revisitation of their roots...

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Sony Music Slams AI Tech Giants for Unauthorized Use of Stars' Songs

May 16, 2024

Sony Music, the world's largest music publisher, has taken a significant stance in the ongoing debate over artificial intelligence (AI) and copyright. Recently, Sony has sent letters to major tech...

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Pete Ganbarg Launches Pure Tone Records: A New Venture with Atlantic Records

May 16, 2024

In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records...

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Why The Killers ‘Mr. Brightside’ Has Remained on the Charts for a Decade and Counting

May 16, 2024

Released in 2003 and re-released in 2004, The Killers' "Mr. Brightside" quickly became a defining anthem of the early 2000s, propelling the band to global superstardom...

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Ariana Grande: From Nickelodeon Star to Vocal Powerhouse

May 16, 2024

In the ever-evolving landscape of pop music, few artists have undergone as remarkable a transformation as Ariana Grande. With her extraordinary vocal range, infectious charisma, and unwavering...

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Drake & Future’s timeless album: What a Time to be Alive

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Photo Source: NME

Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak  of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting  today as it did back then on its original release.

This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B.  Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman. 

 "What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.