June 15, 2024
Believe it or not, it’s already been a decade since the SoundCloud rap era first ignited, and we’re seeing the lasting impact of the moshpit-dwelling artists who defined the movement...
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June 15, 2024
Norwegian alt-pop sensation AURORA is set to release her highly anticipated fifth album, "What Happened To The Heart?" Following a series of successful projects—2016's "All My Demons Greeting Me....
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June 7, 2024
Tate McRae, born on July 1, 2003, in Calgary, Alberta, Canada, has swiftly risen to fame as one of the most exciting young talents in the music industry today...
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June 7, 2024
Beyoncé has once again proven why she is a force to be reckoned with in the music industry with the release of her latest album, "Cowboy Carter."
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June 7, 2024
In a bold move to redefine how we discover and interact with music, Spotify and Amazon Music have each introduced groundbreaking AI-powered playlist generators...
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June 7, 2024
Charli XCX has opened up about her early struggles in the British music scene, revealing that she often felt like an outsider whose innovative ideas were dismissed as "silly or childish."
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June 7, 2024
Ticketmaster, a leading ticket sales and distribution company, is currently under legal scrutiny due to a reported data breach, which has led to a class action complaint...
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June 7, 2024
Sean 'Diddy' Combs, a prominent figure in the music industry and beyond, is potentially facing a significant legal challenge as reports indicate that the Department of Justice...
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June 7, 2024
The Pop Conference 2024 recently convened under the theme "Legacy, Music Collections, and Archives," offering attendees an in-depth exploration of the preservation and impact of musical legacies...
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June 7, 2024
House music, with its infectious beats and feel-good vibes, is more popular than ever, especially among young people. But what makes house music so damn good?...
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June 7, 2024
Halsey has courageously shared her private battle with illness, revealing her journey through a series of Instagram videos that document her receiving medical infusions...
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June 7, 2024
The hip-hop community is abuzz with renewed allegations that Drake uses ghostwriters, spurred by the recent leak of a reference track for his song "Mob Ties."
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Photo Source: NME
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting today as it did back then on its original release.
This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B. Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman.
"What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.
