May 16, 2024
In a bold declaration of her values, pop icon Kesha has made headlines by permanently altering a key lyric in her 2009 smash hit "Tik Tok." Originally opening with "Wake up in the morning feeling...
Read moreMay 15, 2024
Billie Eilish is ramping up anticipation for her upcoming album, Hit Me Hard and Soft, with an enchanting preview of her new song, “Feather,” featured in the latest teaser for Netflix’s...
Read moreMay 15, 2024
Childish Gambino, the stage persona of the multi-talented Donald Glover, is making waves again in the music world. This Monday marked the release of "Atavista,"...
Read moreMay 15, 2024
In the vibrant world of K-pop, known for its dazzling choreography and catchy melodies, the group BLACKSWAN stands out not just for their musical talents but also for breaking significant cultural...
Read moreMay 15, 2024
In the dynamic landscape of contemporary music, few artists have made as indelible a mark as Rihanna. With her distinctive voice, fearless experimentation, and boundary-pushing style, Rihanna...
Read moreMay 14, 2024
Chief Keef, the enigmatic figure of the rap industry, has once again disrupted the scene with the release of his much-anticipated mixtape, Almighty So 2....
Read moreMay 14, 2024
In a testament to the global phenomenon of K-pop, RM, the leader of BTS, has once again proven his solo prowess as his latest track emerges as a fan favorite. In a recent poll published by Billboard..
Read moreMay 14, 2024
In a transformative move for the independent music scene, Downtown has secured a monumental $500 million credit agreement from Bank of America. This substantial financial infusion...
Read moreMay 14, 2024
Legendary singer-songwriter Joni Mitchell has ended her two-year protest against Spotify, marking a significant moment for the music streaming world. In 2022, Mitchell removed her catalogue....
Read moreMay 14, 2024
Switzerland emerged victorious in the 68th Eurovision song contest, amidst controversies over Israel's participation and the disqualification of the Dutch contestant just before the grand...
Read moreMay 14, 2024
In the ever-evolving landscape of music, unexpected collaborations can often yield the most spectacular results. Recently, the music world was set abuzz with the news of an intriguing pairing...
Read moreMay 13, 2024
In an industry often criticised for its fleeting nature and quick-to-pass trends, the Brit Awards 2024 will be remembered for its groundbreaking achievements, particularly for British pop sensation...
Read morePhoto Source: NME
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting today as it did back then on its original release.
This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B. Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman.
"What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.