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Universal Music Group and TikTok: A Triumphant Return

May 13, 2024

In a significant development in the music and tech industries, Universal Music Group (UMG) artists including global icons like Drake, Adele, Bad Bunny, and Billie Eilish have made a celebrated....

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Apple Music's Partner Program: Revolutionising the Music Industry Through Data

May 13, 2024

Apple Music has recently introduced an ambitious initiative that stands to transform the landscape of the music industry: the "Apple Music Partner Program." This groundbreaking program....

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See Taylor Swift Perform ‘Fortnight,’ ‘But Daddy I Love Him’ at The Eras Tour

May 11, 2024

In a whirlwind of excitement and anticipation, Taylor Swift has once again captivated audiences with the debut of her latest double album, "The Tortured Poets Department...

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Gunna's Resurgence: Decoding the Brilliance of “One of Wun”

May 11, 2024

In the turbulent realm of hip-hop, reputations wield immense power, capable of either propelling an artist to stardom or shackling them to infamy...

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Frank Ocean's Timeless Appeal: Climbing the Charts Again with Hit Album Blonde

May 10, 2024

In the ever-evolving world of music, where new stars emerge and fade with astonishing rapidity, the longevity of an artist in the charts is a testament to their enduring appeal. Frank Ocean...

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DaBaby: From Charlotte to Chart-Topping Sensation

May 10, 2024

In the ever-evolving landscape of hip-hop, few artists have made as big a splash as DaBaby. Born Jonathan Lyndale Kirk in Charlotte, North Carolina, DaBaby has become synonymous with odd beats...

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"Mr. Brightside": How The Killers' Hit Became a Timeless Anthem Without Ever Topping the Charts

May 10, 2024

If we mention the artist name or the title of the song, it might not ring a bell immediately. But what if we say, "It started out with a kiss, how did it end up like this?" Chances are...

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Ariana Grande Delivers Fairytale Performance at Met Gala

May 10, 2024

Ariana Grande, the 30-year-old pop sensation, enchanted audiences at this year's Met Gala with a performance that perfectly captured the event's theme, "Sleeping Beauties: Reawakening Fashion."...

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Kendrick vs. Drake: The Diss Track Showdown

May 10, 2024

In the hip-hop world, nothing lights up the scene like a fierce diss track battle between the industry's top artists. Lately, all eyes have been on Kendrick Lamar and Drake as they trade lyrical...

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Metro Boomin Lights Up the Pyramids: A Spectacle of Beats and History

May 10, 2024

On the evenings of April 29 and 30th, the iconic U.S. record producer Metro Boomin appeared in Egypt for his first-ever performance in the region, captivating a massive crowd of 30,000 fans...

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The Journey of Billie Eilish in Contemporary Music

May 10, 2024

In the ever-evolving landscape of contemporary music, few artists captivate audiences with the same enigmatic allure as Billie Eilish. With her haunting vocals, genre-defying sound...

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Danny Ocean's Evolution of Latin Music

May 10, 2024

If you haven’t heard of Danny Ocean yet, it's only a matter of time before his soulful beats and melodies capture your attention. Hailing from Venezuela, this singer, songwriter...

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Drake & Future’s timeless album: What a Time to be Alive

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Photo Source: NME

Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release is more than simply a collection of songs; it's a sonic trip that has crossed generations and cemented itself as a classic in the history of modern hip-hop.Bringing together two colossal figures in modern hip-hop, Drake and Future, "What a Time to Be Alive" is a collaboration that sent shockwaves through the music industry. Both artists were at the peak  of their careers, and this collaboration of amazing artists was nothing short of monumental. The combined force of their talent, creativity, and unique styles produced an album that feels as fresh and exciting  today as it did back then on its original release.

This album's production was largely directed by Metro Boomin who is famous for producing albums such as Savage Mode II, Without warning and even the movie Spider-verse soundtrack. The beats are lavish, complex, and appealing, mixing trap, R&B.  Each rhythm is carefully made, acting as a blank canvas on which Drake and Future express themselves lyrically. The album's "What a Time to Be Alive" production is a model of innovation, showing the classic artistry that serves as its foundation. Upon its release, "What a Time to Be Alive" was nothing short of a cultural phenomenon. It dominated conversations, social media, and charts, leaving an indelible mark on the hip-hop landscape. The influence of the album continues to be felt in subsequent musical works, underscoring its lasting cultural impact. Even to this day you may hear some tracks such as "Big Rings", "Jersey”, and last but not least "Jumpman. 

 "What a Time to Be Alive" is more than just an album; it's a time capsule that captures the essence of rap royalty. Its timeless production, introspective lyrics, cultural impact, and enduring influence make it a timeless masterpiece. The collaborative genius of Drake and Future will forever echo through the halls of hip-hop, reminding us of the magic that happens when musical legends unite.