.png)
October 1, 2024
GarageBand is often seen as an entry-level DAW (Digital Audio Workstation), but it has powerful tools that, when used effectively, can create professional-quality tracks. Many indie musicians and...
Read more.png)
October 1, 2024
When working with MIDI in Ableton, one might notice that although MIDI clips can send program changes, most of Ableton's native plugins don’t seem to respond to these changes effectively. This can...
Read more.png)
September 21, 2024
Read more.png)
September 20, 2024
One of the most common challenges for songwriters is deciding whether to write the music or lyrics first. This can feel like a "chicken-or-egg" situation, but there's no one-size-fits-all answer...
Read more.png)
September 20, 2024
Releasing a new single or album is a huge milestone for any musician. However, without proper planning, your work may not get the attention it deserves. It’s not just about putting the song online...
Read more
September 20, 2024
When it comes to music production, getting the low end right can be tricky. Many producers face a common issue: after the initial mix sounds perfect, a few days later, the low end starts to feel...
Read more.png)
September 19, 2024
For many aspiring musicians, the dream of creating a professional-quality home studio seems out of reach due to costs and space constraints. However, with the right strategies and tools, it's...
Read more.png)
September 18, 2024
Collaborating on music remotely has become more common, but as you’ve experienced, it can be a challenge to get it right. Audio latency, control sensitivity, and lack of real-time feedback are...
Read more.png)
September 18, 2024
In today’s digital age, building a loyal fanbase is essential for musicians to thrive. Social media platforms have become powerful tools for connecting directly with fans, sharing music, and...
Read more.png)
September 18, 2024
As a songwriter, it can be frustrating to have melodies or lyrics in your head but no way to bring them to life without instrumental skills. Thankfully, with modern technology, there are apps and...
Read more.png)
September 18, 2024
Creating music often feels like an intricate puzzle. You might have a melody that you love, but when it comes to pairing it with chords, you feel stuck. If you're in this situation, you're not alone.
Read more.png)
September 18, 2024
As an indie musician, creating professional music while sticking to a budget can be challenging. You might not have the resources to afford high-end software or pay for expensive marketing...
Read more
A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at the National Independent Venue Association (NIVA) conference, sparking conversations about the implications for artists, venues, and the broader live music industry.
The study by Eventbrite highlights a growing tendency among concert-goers to delay their ticket purchases until closer to the event date. This trend has significant implications for how venues and artists plan and manage their events. Delayed ticket buying can affect everything from marketing strategies to financial planning, as predictable early ticket sales numbers become less reliable.
Several factors may be contributing to this shift, including economic uncertainties and a saturated market of entertainment options which make fans more cautious about spending. Additionally, the rise of digital platforms has made last-minute ticket purchases easier and more convenient, encouraging fans to wait and decide closer to the event date.
For venues and promoters, this trend poses both challenges and opportunities. On one hand, it creates a degree of uncertainty in event planning and financial forecasting. On the other hand, it also offers the potential to drive sales with last-minute promotions and discounts. Venues and promoters may need to adapt their strategies to cater to this new consumer behaviour pattern to maximize attendance and revenue.
During the NIVA conference, industry leaders discussed various strategies to address these challenges. Suggestions included improving customer engagement through personalized marketing, leveraging data analytics to better predict buying patterns, and creating more flexible pricing models that encourage earlier purchases without alienating those who prefer to buy later.
The discussion at the NIVA conference indicated a consensus that the trend of later ticket buying is likely to continue, influenced by broader trends in consumer behaviour and technological advancements. This means that the live music industry will need to continue evolving its strategies to effectively respond to these changes.
Eventbrite's findings on the delayed ticket-buying habits of music fans mark a critical shift in the live entertainment landscape. As the industry digests these insights and adapts to meet the new challenges, the way forward will likely involve a blend of innovative marketing, enhanced customer engagement practices, and flexible event management strategies. The ability of venues, promoters, and artists to adjust to these trends will be crucial in shaping the future of live music events.
