.png)
October 18, 2024
Mixing is an art form that requires not only technical skill but also a keen ear and attention to detail. Many producers and engineers fall into common traps...
Read more.png)
October 18, 2024
When upgrading your CPU for music production, whether you're composing orchestral scores, producing electronic music, or working with intricate multi-track projects, selecting the right processor...
Read more.png)
October 11, 2024
Creating epic risers and transition effects is essential for electronic music producers to build tension and anticipation before a drop or shift in their tracks. Here’s how you can do it...
Read more.png)
October 6, 2024
ixing music is an art, and one of the most essential tools for achieving clarity in a mix is the equalizer (EQ). One technique, in particular, known as subtractive EQ, can work wonders for cleaning...
Read more.png)
October 6, 2024
One common frustration in vocal production, especially for home studio and bedroom producers, is encountering static noise in the high frequencies after compressing and brightening vocals...
Read more.png)
October 6, 2024
Sampling has been a cornerstone of modern music production, allowing producers to reimagine and breathe new life into old tracks. Whether you're producing hip-hop, EDM, or any genre, knowing how to...
Read more.png)
October 6, 2024
When selecting EQ and compressor plugins, musicians and producers look for more than just a shiny interface or brand recognition. It's all about how these tools perform in real-world scenarios...
Read more.png)
October 6, 2024
Drum sounds form the backbone of many music genres, and while sample packs are popular, designing your own drum sounds from scratch can elevate your production to a whole new level. Crafting custom...
Read more.png)
October 6, 2024
In modern music production, one of the most common challenges is the clash of frequencies between instruments. For example, bass guitars and drum kits often compete for space in the lower end of...
Read more.png)
October 1, 2024
Studio One by PreSonus is an incredibly powerful DAW (Digital Audio Workstation) that offers a variety of tools to streamline your music production workflow. However, like many DAWs, getting the...
Read more.png)
October 1, 2024
Crash cymbals often get buried in the mix, especially when using complex miking techniques like Glyn Johns, which balances close mics with overheads. While re-recording with higher cymbals may be a...
Read more
A recent study by Eventbrite has uncovered a notable shift in the behaviour of music fans, who are now purchasing concert tickets later than ever before. This trend was a key topic of discussion at the National Independent Venue Association (NIVA) conference, sparking conversations about the implications for artists, venues, and the broader live music industry.
The study by Eventbrite highlights a growing tendency among concert-goers to delay their ticket purchases until closer to the event date. This trend has significant implications for how venues and artists plan and manage their events. Delayed ticket buying can affect everything from marketing strategies to financial planning, as predictable early ticket sales numbers become less reliable.
Several factors may be contributing to this shift, including economic uncertainties and a saturated market of entertainment options which make fans more cautious about spending. Additionally, the rise of digital platforms has made last-minute ticket purchases easier and more convenient, encouraging fans to wait and decide closer to the event date.
For venues and promoters, this trend poses both challenges and opportunities. On one hand, it creates a degree of uncertainty in event planning and financial forecasting. On the other hand, it also offers the potential to drive sales with last-minute promotions and discounts. Venues and promoters may need to adapt their strategies to cater to this new consumer behaviour pattern to maximize attendance and revenue.
During the NIVA conference, industry leaders discussed various strategies to address these challenges. Suggestions included improving customer engagement through personalized marketing, leveraging data analytics to better predict buying patterns, and creating more flexible pricing models that encourage earlier purchases without alienating those who prefer to buy later.
The discussion at the NIVA conference indicated a consensus that the trend of later ticket buying is likely to continue, influenced by broader trends in consumer behaviour and technological advancements. This means that the live music industry will need to continue evolving its strategies to effectively respond to these changes.
Eventbrite's findings on the delayed ticket-buying habits of music fans mark a critical shift in the live entertainment landscape. As the industry digests these insights and adapts to meet the new challenges, the way forward will likely involve a blend of innovative marketing, enhanced customer engagement practices, and flexible event management strategies. The ability of venues, promoters, and artists to adjust to these trends will be crucial in shaping the future of live music events.
.png)