November 13, 2024
Olivia Rodrigo’s music resonates deeply with Gen-Z. Her songs—raw, fierce, and honest—are filled with fear, anger, and anxiety, emotions that define the reality of today’s teens. As much as we’d...
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Taylor Swift’s success is no accident; it's built on an unmatched knack for songwriting. According to Toby Koenigsberg, Associate Professor and Chair of Popular Music, Swift’s songs are both...
Read moreNovember 11, 2024
In today’s music landscape, live concert broadcasts have grown increasingly predictable, packaged, and polished. But at this year’s Coachella, Frank Ocean shattered the mold with a performance that...
Read moreNovember 11, 2024
The Chicago rapper Lil Durk is out with his ninth studio album Deep Thoughts on 22nd November 2024. This album is a follow-up to his album Almost Healed (2023) and will have no shortage of eager...
Read moreNovember 11, 2024
Morgan Wallen's country music career has been one of hustle, raw talent, and the sort of sound that has changed the genre. Wallen began his career as a small-town visionary but his music never...
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Pharrell Williams' journey from a McDonald's employee to a global music icon, fashion mogul, and cultural influencer is a testament to talent, resilience, and innovation. His story is not just...
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In a world where pop icons often aim for flawless personas, Charli XCX has taken a different route, embracing a new brand of "brattiness" that redefines what it means to be....
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Coldplay has been a cornerstone of the pop-rock scene for over two decades, with their sound evolving from melancholic, guitar-driven ballads to vibrant, arena-filling anthems that defy genre...
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In the music industry, some of the most famous songs weren’t performed by the artists who wrote them. Think of classics like Dolly Parton’s "I Will Always Love You" or Sia’s "Diamonds."...
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Quincy Jones, the legendary music titan, has left us at 91, but his spirit endures through every note, melody, and rhythm he touched. From his groundbreaking production on Michael Jackson’s Thriller..
Read morePhoto: Joseph Okpako, Getty Images (2022)
Kendrick Lamar's recent success on the charts marks a significant milestone in his career, highlighting his influence and dominance in the music industry. His diss track "Not Like Us" debuted at number one on the Billboard Hot 100, signaling not just a victory in his ongoing feud with Drake, but also a broader cultural impact. This achievement underscores Lamar's ability to capture the public's attention and translate controversy into commercial success.
The surge in Lamar's streaming numbers is remarkable. Billboard reported a 50% increase in his entire music catalog's streams compared to the previous week. This surge propelled him to the second most-streamed artist globally on Spotify for the week of May 9, just behind Taylor Swift. Such impressive statistics reflect the widespread appeal of his music and his strategic use of high-profile feuds to maintain and grow his fanbase.
Lamar's diss tracks, particularly "Not Like Us," "Euphoria," and "Meet the Grahams," collectively garnered 208 million streams on Spotify. This massive streaming success demonstrates his mastery in crafting tracks that resonate with listeners and keep them engaged. His presence at the top of both Apple Music and Spotify daily charts further cements his position as a leading figure in the music world.
The commercial success of "Not Like Us" extends beyond traditional music charts. The track debuted at number nine on the TikTok Billboard Top 50, making it Lamar's highest-ranking song on the platform. This entry is significant as it highlights Lamar's ability to adapt to new digital landscapes and reach younger audiences through social media. The success on TikTok, a platform known for its viral trends and younger user base, indicates that Lamar's music transcends generational boundaries and continues to be relevant in various contexts.
Kendrick Lamar's rise to the top charts during this period of intense public and media scrutiny exemplifies his resilience and strategic acumen. It shows how an artist can leverage personal and professional conflicts to enhance their public profile and achieve new heights in their career. For Lamar, this moment is not just about winning a feud; it's about solidifying his legacy as one of the most influential artists of his generation. His ability to turn controversy into chart-topping success is a testament to his artistry and the powerful connection he has with his audience.