October 18, 2024
Compression is one of the most crucial tools in any beatmaker's toolkit, shaping the dynamics of your track and helping achieve that punchy, polished sound....
Read moreOctober 18, 2024
Getting into music production can be an exciting journey, especially for beginners. With so many digital audio workstations (DAWs) available, it can be overwhelming to choose the right one.
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Mixing is an art form that requires not only technical skill but also a keen ear and attention to detail. Many producers and engineers fall into common traps...
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When upgrading your CPU for music production, whether you're composing orchestral scores, producing electronic music, or working with intricate multi-track projects, selecting the right processor...
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Creating epic risers and transition effects is essential for electronic music producers to build tension and anticipation before a drop or shift in their tracks. Here’s how you can do it...
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ixing music is an art, and one of the most essential tools for achieving clarity in a mix is the equalizer (EQ). One technique, in particular, known as subtractive EQ, can work wonders for cleaning...
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One common frustration in vocal production, especially for home studio and bedroom producers, is encountering static noise in the high frequencies after compressing and brightening vocals...
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Sampling has been a cornerstone of modern music production, allowing producers to reimagine and breathe new life into old tracks. Whether you're producing hip-hop, EDM, or any genre, knowing how to...
Read moreOctober 6, 2024
When selecting EQ and compressor plugins, musicians and producers look for more than just a shiny interface or brand recognition. It's all about how these tools perform in real-world scenarios...
Read moreOctober 6, 2024
Drum sounds form the backbone of many music genres, and while sample packs are popular, designing your own drum sounds from scratch can elevate your production to a whole new level. Crafting custom...
Read moreOctober 6, 2024
In modern music production, one of the most common challenges is the clash of frequencies between instruments. For example, bass guitars and drum kits often compete for space in the lower end of...
Read morePhoto: Joseph Okpako, Getty Images (2022)
Kendrick Lamar's recent success on the charts marks a significant milestone in his career, highlighting his influence and dominance in the music industry. His diss track "Not Like Us" debuted at number one on the Billboard Hot 100, signaling not just a victory in his ongoing feud with Drake, but also a broader cultural impact. This achievement underscores Lamar's ability to capture the public's attention and translate controversy into commercial success.
The surge in Lamar's streaming numbers is remarkable. Billboard reported a 50% increase in his entire music catalog's streams compared to the previous week. This surge propelled him to the second most-streamed artist globally on Spotify for the week of May 9, just behind Taylor Swift. Such impressive statistics reflect the widespread appeal of his music and his strategic use of high-profile feuds to maintain and grow his fanbase.
Lamar's diss tracks, particularly "Not Like Us," "Euphoria," and "Meet the Grahams," collectively garnered 208 million streams on Spotify. This massive streaming success demonstrates his mastery in crafting tracks that resonate with listeners and keep them engaged. His presence at the top of both Apple Music and Spotify daily charts further cements his position as a leading figure in the music world.
The commercial success of "Not Like Us" extends beyond traditional music charts. The track debuted at number nine on the TikTok Billboard Top 50, making it Lamar's highest-ranking song on the platform. This entry is significant as it highlights Lamar's ability to adapt to new digital landscapes and reach younger audiences through social media. The success on TikTok, a platform known for its viral trends and younger user base, indicates that Lamar's music transcends generational boundaries and continues to be relevant in various contexts.
Kendrick Lamar's rise to the top charts during this period of intense public and media scrutiny exemplifies his resilience and strategic acumen. It shows how an artist can leverage personal and professional conflicts to enhance their public profile and achieve new heights in their career. For Lamar, this moment is not just about winning a feud; it's about solidifying his legacy as one of the most influential artists of his generation. His ability to turn controversy into chart-topping success is a testament to his artistry and the powerful connection he has with his audience.