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Who is Kiana Ledé?: The Story Behind the “Jealous” Singer

April 28, 2023

From Kidz Bop idol to R&B and pop singer, Kiana Ledé has fully planted herself within the music industry. The release of her latest single “Jealous” featuring Ella Mai adds to her growing achievements

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Breaking The Silence: A Look At Mental Health In The K-pop Industry

April 23, 2023

In the past few years, the K-pop culture has experienced a number of suicides, which has devastated the Korean entertainment industry. Sulli from f(x), Jonghyun from SHINee, Goo Hara from KARA, and

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Breaking Down The Genius of SZA’s Album ‘SOS’

April 20, 2023

Since SZA has released her latest album ‘SOS’, it has made a lot of buzz in the music industry. The album has received positive reviews for its combination of R&B, pop, and hip-hop and featured.....

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Korean Indie/Pop Rock Bands You Need To Know: Day6, The Rose, & HYUKOH

April 20, 2023

With K-pop bands like BTS, BLACKPINK, TWICE, and SEVENTEEN, Korean music has been on the rise over the past ten years. But Korea’s music culture doesn’t stop there....

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Show Me The Money: South Korea’s No. 1 Rap Competition

April 10, 2023

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WONHO: Rising Success After Departure From Monsta X

April 8, 2023

In October 2019, member of the K-pop group Monsta X, WONHO, faced allegations of drug usage, resulting in his departure from the group. Fans were disheartened by the news of him leaving and wondered..

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BMI’s Court Case Win Helps Songwriters in the Live Music Industry

April 1, 2023

Songwriters, composers, and publishers have long been underpaid when it comes to the live concert industry. However, a successful court case may be the first step to changing that.....

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How Has Social Media and Music Platforms Influenced and Evolved Music Creators?

March 28, 2023

Society has always placed a high value on music. As technology starts to become more part of our lives, social media and music platforms have become more and more prominent in the music business....

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The 24th Annual Latin Grammy Awards Put The Spotlight On Songwriters

March 28, 2023

The Latin GRAMMY Awards are changing it up this year for songwriters! On March 21, 2023, The Latin Recording Academy released a press release announcing various additions and changes to the awards...

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Meet NewJeans: The K-Pop Group Taking the World by Storm

March 22, 2023

Even if you haven't heard of NewJeans yet, there's a good chance you'll soon be humming along to their infectious tunes. The Korean pop group is quickly gaining international attention and breaking..

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Max Martin: Why a Pop-Hit Songwriter and Producer Created a Musical

March 31, 2023

Even if you don’t know who Max Martin is, you’ve definitely heard his songs. Hit-pop songs are kind of his thing after all. Martin first stepped into the music world in 1985 as a frontman for....

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MANILA GREY: Vancouver's Rising R&B Duo

March 18, 2023

The Filipino-Canadian duo from Vancouver has been releasing new tracks left and right, and they are known for their most streamed songs on Spotify, “Timezones,” and “Silver Skies.” Previously .......

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Laufey's "From the Start": A TikTok-Propelled Success Story

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In the rapidly evolving landscape of the music industry, the power of social media platforms in catapulting songs to unprecedented fame is undeniable. Laufey's hit single "From the Start" stands as a shining example of this phenomenon, achieving remarkable success thanks to its viral journey on TikTok. 

"From the Start" holds the essence of a memorable melody that imprints itself on listeners' minds. Laufey's emotive vocals, coupled with the song's catchy tune, create an irresistible sonic combination that resonates deeply. This sonic appeal forms the foundation upon which the song's TikTok success was built.

The song's breakthrough on TikTok was more than just a chance occurrence; it was a convergence of factors that led to its viral fame. Users on the platform identified with the relatable lyrics and emotion-infused melody, making it a prime candidate for use in their videos. 

Laufey's "From the Start" is a testament to the shifting dynamics of the music industry, where platforms like TikTok can ignite unprecedented success. The song's viral journey, driven by relatability, emotional resonance, and engagement, showcases how artists can leverage the digital landscape to reach new heights. "From the Start" has not only conquered the charts but also exemplified the symbiotic relationship between artists, their creations, and the platforms that amplify their reach in this digital age.