February 18, 2023
Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has
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February 17, 2023
What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the
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February 14, 2023
The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close
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February 14, 2023
What do popular video games franchises Super Mario, Legend of Zelda, and Star Fox all have in common? They were all produced and published by Nintendo, and the iconic music themes that you hear in...
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February 8, 2023
Being a successful woman in the music industry is no easy feat. Not only do they deal with the typical trials and tribulations of being a musician, but there are also gender-specific challenges.
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February 8, 2023
“Is it just me, or are songs getting shorter these days?” This is a question I have often pondered, especially in the last few years. It appears that in the era of social media, attention spans are
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February 6, 2023
SG Lewis (Samuel George Lewis) is a rising star in the dance/electronic music realm. He is a DJ/producer turned singer-songwriter, and is known for his disco-inspired, transcendent sound. He routinely
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February 4, 2023
Sam Smith just released their new album “Gloria” on the 27th of January. As described by Pitchfork, “Gloria flips between hyperpop, country, dancehall, disco, 2-step, and intimate, Kehlani-esque R&B”.
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February 5, 2023
Virtual reality and the metaverse have become popular topics in the music industry where more and more technology and music have been combined, creating something that could revolutionize the entire
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February 5, 2023
The 65th annual GRAMMY Awards are here, and there's a long-awaited addition to the awards. This year marks the introduction of a new category: the Songwriter of the Year, Non-Classical Award. For all
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January 31, 2023
Zach Bryan released his first album in 2019, and in the short time since he has become one of the biggest names in country. His biggest album, “American Heartbreak”, broke single-day album streaming
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January 31, 2023
Miley Cyrus was born into the music industry, and has spent her career channelling her Nashville and Hollywood roots into a diverse discography stacked with hits. Add to that countless covers that are
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Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star. Her journey is not just one of personal triumph but also a narrative that adds new dimensions to the global music landscape.
Born and raised in Indonesia, NIKI grew up with aspirations that seemed distant from her immediate reality. The absence of mainstream artists who mirrored her own experiences did not deter her; it fueled her. Teaching herself to play guitar and write songs, NIKI opened for Taylor Swift at just 15, marking the beginning of a self-styled journey that would take her music to billions worldwide.
NIKI’s second album, "Nicole," is a poignant exploration of her identity. Described as a journey from her upbringing to the present, the album pays homage to her roots while showcasing her evolution as an artist. "During the pandemic, I did an audit of my life and my music," NIKI revealed in an interview, emphasizing a deep connection with her early works that still resonate with her. This introspection led to the re-recording of songs from her YouTube days, bridging her past with her newfound artistic maturity.
The crafting of "Nicole" was a meticulous process, blending organic alt with nostalgic pop to create a sound that’s distinctly NIKI. Her songwriting process is a blend of spontaneous melody freestyling and deliberate lyricism. "I start with a lyric bank... and start singing random melodies," she shared, highlighting the organic nature of her creative process.
Her inspirations are as diverse as her music, citing Taylor Swift and Phoebe Bridgers among her formative influences, while also acknowledging the impact of R&B and artists like Beck on her sound. This eclectic mix of influences has helped NIKI develop a unique sound that defies traditional genre boundaries.
Reflecting on her upbringing in Jakarta, NIKI credits the vibrant, unjaded spirit of her homeland and its musical environment for shaping her artistic sensibilities. Her experiences have informed not just her music but her approach to life and art, embracing emotions in all their complexity. "I am a serial feeler," she confessed, underscoring her belief in the power of feeling as a source of artistic authenticity.
NIKI’s rise has also been marked by significant milestones, such as being the first Indonesian artist to perform at Coachella and selling out her first solo arena show in Manila. These achievements are not just personal victories but milestones for Asian artists on the global stage.
Yet, amidst her international acclaim, NIKI remains deeply connected to her roots, highlighting the importance of representation and the transformative power of music. As she continues to explore and expand her musical horizons, NIKI remains a figure of inspiration for youths; not just for aspiring artists but for anyone seeking to authentically navigate the complexities of identity and creativity in a rapidly changing world.
In her music and her story, NIKI’s music embodies the journey of self-discovery, the struggle for representation, and the triumph of artistry over adversity.
