January 31, 2023
Before the invention of TikTok, many music artists gained popularity through YouTube. However, similar to the TikTok stars of today, people in the music industry saw ‘YouTube bands’ as lesser because
Read more.png)
February 1, 2023
Google has done it. They have created an AI that can generate music from text descriptions. The announcement of this is timely because recently Chat GPT, (a language learning model created by OpenAI
Read more.png)
January 28, 2023
What does it take to be a professional singer in South Korea? On stage, these Kpop idols capture our attention with catchy songs and amazing choreographies, but what about off-stage? Behind the ...
Read more.png)
January 26, 2023
Writer’s block is real, and it’s not just authors, but also songwriters and composers. Thinking of top hit songs can be difficult, so how do the pros do it? Where do they get their inspiration from?
Read more.png)
January 26, 2023
What does a TV show based on a video game and the music industry have in common? Near the end of 2021, Arcane took the world by storm after debuting on Netflix. Not only did it dazzle us with its...
Read more.png)
January 23, 2023
As the contract between Blackpink and YG Entertainment nears its end, fans of the popular South Korean girl group are wondering if the group will renew their contract with the agency...
Read more
January 19, 2023
Rapper J. Cole has recently announced that he had been struggling with writer's block, but found a way to break free from it by using a type beat from Youtube music producer BVTMAN's YouTube...
Read more.png)
January 19, 2023
Hania Rani is a Polish pianist and composer whose music has been described as "hauntingly beautiful" and "evocative." She is known for her unique blend of classical and electronic music, which she...
Read more
January 16, 2023
Ryan Tedder is a highly accomplished and sought-after music producer and songwriter. He is known for his work with a wide range of artists including: Adele, Beyoncé, Taylor Swift, and OneRepublic...
Read more
January 6, 2022
Drake's ghostwriter controversy has been a topic of conversation since the rapper's feud with Meek Mill in 2015. Quentin Miller, a lesser-known rapper from Atlanta, was named as the ghostwriter....
Read more
December 28, 2022
Many artists are using their personal brand and influence to educate artists, from beginners to fellow professionals. Timbaland has partnered with Masterclass to teach musicians how to make unique...
Read more
December 7, 2022
Rina Sawayama has burst into the consciousness of queer music listeners in recent years. My first time listening to her work was Cherry, a track that is bubbly ...
Read more.png)
Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star. Her journey is not just one of personal triumph but also a narrative that adds new dimensions to the global music landscape.
Born and raised in Indonesia, NIKI grew up with aspirations that seemed distant from her immediate reality. The absence of mainstream artists who mirrored her own experiences did not deter her; it fueled her. Teaching herself to play guitar and write songs, NIKI opened for Taylor Swift at just 15, marking the beginning of a self-styled journey that would take her music to billions worldwide.
NIKI’s second album, "Nicole," is a poignant exploration of her identity. Described as a journey from her upbringing to the present, the album pays homage to her roots while showcasing her evolution as an artist. "During the pandemic, I did an audit of my life and my music," NIKI revealed in an interview, emphasizing a deep connection with her early works that still resonate with her. This introspection led to the re-recording of songs from her YouTube days, bridging her past with her newfound artistic maturity.
The crafting of "Nicole" was a meticulous process, blending organic alt with nostalgic pop to create a sound that’s distinctly NIKI. Her songwriting process is a blend of spontaneous melody freestyling and deliberate lyricism. "I start with a lyric bank... and start singing random melodies," she shared, highlighting the organic nature of her creative process.
Her inspirations are as diverse as her music, citing Taylor Swift and Phoebe Bridgers among her formative influences, while also acknowledging the impact of R&B and artists like Beck on her sound. This eclectic mix of influences has helped NIKI develop a unique sound that defies traditional genre boundaries.
Reflecting on her upbringing in Jakarta, NIKI credits the vibrant, unjaded spirit of her homeland and its musical environment for shaping her artistic sensibilities. Her experiences have informed not just her music but her approach to life and art, embracing emotions in all their complexity. "I am a serial feeler," she confessed, underscoring her belief in the power of feeling as a source of artistic authenticity.
NIKI’s rise has also been marked by significant milestones, such as being the first Indonesian artist to perform at Coachella and selling out her first solo arena show in Manila. These achievements are not just personal victories but milestones for Asian artists on the global stage.
Yet, amidst her international acclaim, NIKI remains deeply connected to her roots, highlighting the importance of representation and the transformative power of music. As she continues to explore and expand her musical horizons, NIKI remains a figure of inspiration for youths; not just for aspiring artists but for anyone seeking to authentically navigate the complexities of identity and creativity in a rapidly changing world.
In her music and her story, NIKI’s music embodies the journey of self-discovery, the struggle for representation, and the triumph of artistry over adversity.
