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The Rise of Punjabi Music in Canada: A Cultural Renaissance

April 5, 2024

In the heart of Canada's diverse music scene, Punjabi music is making significant strides, marking a new chapter in the country's cultural tapestry. This shift is not just a testament to the...

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Portugal. The Man: Through Songwriting Triumphs and Trials

April 5, 2024

At the heart of Portugal. The Man is a songwriting process deeply influenced by their experiences, emotions, and the landscapes of their Alaskan upbringing. John Gourley, the band's frontman...

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Stephanie Poetri: Navigating the Stars and Soundscapes

April 3, 2024

Indonesian-born artist Stephanie Poetri is not just a musician; she's a sonic storyteller whose narratives unfold against the backdrop of a world obsessed with digital connectivity and astrological...

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Universal Music Group and HYBE Forge Strategic 10-Year Distribution and Collaboration Agreement

April 1, 2024

In a significant move that underscores the evolving dynamics of the global music industry, Universal Music Group (UMG) and HYBE, a prominent South Korean entertainment company, have announced...

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The National: A Journey Through Melancholy and the Art of Songwriting

March 31, 2024

Since its inception in 1999, the National has meticulously crafted a sound that resonates with the subtle complexities of human emotion, blurring the lines between melancholy and a peculiar sense....

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NIKI: A Profile on Self-Discovery and International Acclaim

March 29, 2024

Nicole Zefanya, known professionally as NIKI, has carved a unique space for herself in the contemporary music scene, transforming from a self-made YouTube artist into a history-making star...

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Jhené Aiko Embarks on the Magic Hour Tour: A Celebration of Resilience and Artistic Collaboration

March 27, 2024

In the dynamic world of contemporary R&B, few artists possess the ethereal quality and lyrical depth of Jhené Aiko Efuru Chilombo. Known for her soulful voice and introspective songwriting, Aiko...

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SZA's "Saturn": Chart-Topping Success and Insight into Her Songwriting Process

March 22, 2024

In the ever-evolving world of R&B music SZA stands as a beacon of innovation. Her latest single, "Saturn," marks a significant milestone in her illustrious career. Debuted during the 2024 Grammy...

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The Rap Challenge of Drill Beats: Why Cardi B Didn't Release Ice Spice 'Munch' Remix

March 20, 2024

Drill beats, with their gritty textures and relentless rhythms, represent one of these challenging frontiers. Cardi B's recent experience with recording a verse for a remix of Ice Spice's "Munch"...

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Ariana Grande's Lyrical Odyssey: Love and Loss in 'Eternal Sunshine'

Ariana Grande has once again captured the spotlight with her latest album, "Eternal Echoes." This time, Grande embarks on a deeply personal journey, weaving her narrative through the thematic...

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Ludwig Göransson’s Oscar Triumph: Crafting Oppenheimer's “Unplayable” Score

March 14, 2024

In the grand auditorium of dreams, Ludwig Göransson clutched the Oscar statuette for Best Score, a testament to his monumental contribution to Christopher Nolan’s Oppenheimer. This win adds another...

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The TikTok-UMG Standoff: A Battle Over Music Rights and Its Ripple Effects

March 10, 2024

Universal Music Group (UMG), the world’s largest music company, has withdrawn its catalog from TikTok, the leading platform for music promotion...

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STAYC’S YOUNG-LUV.COM -- defying genres and taking over the world

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Photo: High Up Entertainment, STAYC(스테이씨) 'RUN2U' MV

It’s been two weeks since STAYC’s third mini album release YOUNG-LUV.COM, and we took this time to soak it all in and live our daydreams vicariously through this album. YOUNG-LUV.COM gives us that familiar STAYC flair, while also being ambitious with new sounds that are confident and punchy, and we’re here for it.

After a quick rise to stardom with their debut EP STAYDOM, and second release STEREOTYPE, STAYC (otherwise known as Star To A Young Culture) makes their 2022 return with their third mini-album, YOUNG-LUV.COM – a collection of six songs about love and being in love, ranging from edgy and vibrant in RUN2U and YOUNG-LUV, to upbeat bubble gum R&B in SAME SAME, 247, and BUTTERFLY.

Leaving behind their iconic “STAYC girls, it’s going down!” catchphrase from their previous albums, YOUNG-LUV.COM shows listeners a more mature side to the Gen-Z group, showcasing the strength in each of the girls’ talents and a shift towards power vocals and R&B, while still keeping true to their roots in pop.

Photo: High Up Entertainment, STAYC(스테이씨) 'RUN2U' MV

Opener RUN2U closely follows the familiar formulas of viral hits ASAP and STEREOTYPE we all know and love – a funky build up that leads to a simple but unique catchy chorus, a punchy bassline, and meaningful lyrics that inspire us all to believe in ourselves and our passions.

SAME SAME is a sweet, dream-like pop love ballad that perfectly embodies the feeling of having a crush – oh, the days of passing by them in the halls just to get a glance, being shy to speak up, and hoping they’ll make the first move. Their angelic harmonies throughout the song feel like a daydream, coupled with the lighthearted melody and the trap-esque beat, STAYC’s R&B era is here and we’re all here for it. STAYC says all the words we wished we could, and did I mention, it’s the only song in this entire album we get a “STAYC girls, it’s going down!”

247, BUTTERFLY, and I WANT U BABY share a lot of the same R&B elements, but their vocals are definitely the showstopper of these songs. Something we’re noticing about this new R&B era is that the member’s vocals are more of the focal point in this album, and we’re hoping to see more of this from their future releases. Their harmonies work together perfectly in tandem and show how in sync the group is with each other. I WANT U BABY shines especially with its futuristic 808 drumline underneath its melody reminiscent of Y2K pop and R&B.

Title track YOUNG-LUV separates itself from each of the songs with its strong guitar and bassline, and groove that feels inspired by the 80s yet at the same time, like the early 2010s. It’s a side of STAYC that feels more grown-up and we’re so ready to see these girls continue to flourish!

For all lovers of STAYC’s previous albums and for newcomers to the K-pop world, their third mini-album YOUNG-LUV.COM is a must listen, and a great introduction into K-Pop, with its R&B elements, catchy-hard-to-forget hooks, and compelling vocals and we’re so excited to see more of them this year.