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Men I Trust: Canada’s DIY Indie Band That Could Be Your New Favourite

March 4, 2023

Men I Trust is a Canadian indie pop band known for their dreamy and mellow sound. Their music is laid back, incorporating elements of funk, disco, and R&B to create a smooth and groovy vibe that is

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Basics For Building an At-Home Recording Studio

March 3, 2023

Artists like Kaytranada have proved that you don’t need access to a professional recording studio to create well-produced music. As technology and social media have advanced, it is now easier than eve

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Facing the Music: Legal Challenges With AI and Copyright Laws

February 25, 2023

People draw inspiration from others when forming their ideas, it’s a fact of life. Sampling in music is no exception - and artists do it for a variety of reasons. Traditionally, copyright laws and

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Tobias Jesso Jr.: GRAMMY-Winning Canadian Sells His Song Rights

February 23, 2023

Tobias Jesso Jr. You may know his name from his 2015 solo album Goon. Or maybe from his work on various popular songs, such as “When We Were Young” by Adele and “Alive” by Sia. Or even from his rece

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How Popular TV Shows and Movies Resurrect Classic Songs

February 23, 2023

HBO’s The Last of Us is arguably the hottest show out right now, receiving near universal acclaim from viewers and critics alike. This holds especially true for episode three: “Long, Long Time”.

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Ginalina: Bringing Her Taiwan Roots Into Her Latest Album

February 21, 2023

Folk singer. Songwriter. Canadian. Polyglot. All of these titles belong to Gina Lam, also known by her stage name Ginalina. In November 2022, she released her latest album titled Going Back: Remembe

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Rihanna’s Super Bowl Performance

February 21, 2023

Rihanna is an illustrious artist. She is among the best selling female artists of all time, and was one of the greatest hitmakers of the 2000s and 2010s. She has since grown to become the richest...

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How do Streaming Platforms Pay Artists - Is It Fair?

February 20, 2023

Streaming is now the driving force of the music industry, making up 84% of the industry revenue in the U.S. While streaming is much more convenient for listeners, many artists argue that it is near im

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Why Jay-Z Was Named The #1 Rapper Of All Time

February 23, 2023

Who is the greatest rapper of all time? Is it even possible to crown just one person? Well, Billboard and Vibe did exactly that. And, according to them, that person is Jay-Z. In honor of Hip-Hop’s

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Behind Kaytranada’s Unique Sound

February 18, 2023

Kaytranada (Louis Celestin) is a Haitian-Canadian record producer and DJ. He is a highly acclaimed electronic artist, having earned two Grammys and countless other awards for his work. Kaytranada has

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The Creative Act: Rick Rubin’s Knowledge Turned Into A Book

February 17, 2023

What happens when a famous music producer takes an interest in self-help books? The Creative Act is your answer. But who is Rick Rubin? Without a doubt, Rubin has an impressive track record in the

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Behind the Music: The Audio Engineer

February 14, 2023

The music industry is a place full of musicians, producers, and creators who have the magical ability to make those perfect sounds we hear everyday through our digital devices. We want to listen close

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The Weeknd: A Timeless Star who Continues to Shine Bright in the Music Industry

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Photo Source: Richard Burbridge

Ever since his emergence onto the music scene, The Weeknd, born Abel Makkonen Tesfaye, has proven himself to be an artist of exceptional talent and staying power. His ability to seamlessly navigate musical genres while consistently delivering chart-topping hits has set his status as one of the industry's top artists. From his early days on youtube to the present, The Weeknd has demonstrated an unwavering commitment to making and putting out his music, producing music that resonates with audiences across the globe and ensuring his fame rises through the years.

One of the key factors that sets The OG Starboy apart from his contemporaries is his ability to effortlessly blend different genres into his music. His signature sound is a fusion of R&B, pop, electronic, and even hints of alternative and rock influences. This genre-blurring approach has allowed him to captivate a diverse range of listeners, attracting fans from various musical preferences. By transcending traditional genre boundaries, The Weeknd's music remains fresh, appealing to new generations of listeners while maintaining his original fan base.

The Weeknd's lyrical content also plays a significant role in his enduring fame. He fearlessly experiments with themes that are often unconventional within the pop landscape, exploring subjects like love, lust, desires, indulgence, and inner struggles. His candidness in discussing raw emotions and personal experiences resonates with listeners, who find comfort and relatability in his music. The authenticity of his lyrics allows fans to connect with him on a deeper level, fostering a sense of loyalty that continues to fuel his popularity.

The Weeknd's commitment to innovation is a driving force behind his continued fame. With each album release, he reinvents his sound, incorporating new production techniques and experimenting with musical styles. This willingness to evolve while remaining true to his core identity keeps his music relevant and exciting. Whether he's crafting ethereal ballads or infectious pop anthems, The Weeknd's adaptability ensures that he remains a prominent figure in an ever-changing music landscape

Beyond his studio recordings, The Weeknd's live performances contribute significantly to his lasting fame. His ability to translate his studio sound to the stage, combined with his captivating stage presence, has solidified his reputation as an extraordinary live performer. His halftime show at the Super Bowl and other high-profile performances have showcased his artistry on a global stage, leaving a lasting impact on both fans and critics alike.

The Weeknd's continuous success in the music industry can be attributed to a combination of factors: his genre-defying sound, unfiltered lyrics, willingness to evolve, captivating live performances, and a global reach. His ability to seamlessly and shamelessly express these elements has enabled him to remain a prominent figure in an industry characterised by rapid changes and evolving trends. As he continues to release music that captures the essence of his journey and experiences, The Weeknd proves that his fame is not merely a fleeting moment but a legacy that continues to grow with each passing day,month and year.