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October 18, 2024
Getting into music production can be an exciting journey, especially for beginners. With so many digital audio workstations (DAWs) available, it can be overwhelming to choose the right one.
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October 18, 2024
Mixing is an art form that requires not only technical skill but also a keen ear and attention to detail. Many producers and engineers fall into common traps...
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October 18, 2024
When upgrading your CPU for music production, whether you're composing orchestral scores, producing electronic music, or working with intricate multi-track projects, selecting the right processor...
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October 11, 2024
Creating epic risers and transition effects is essential for electronic music producers to build tension and anticipation before a drop or shift in their tracks. Here’s how you can do it...
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October 6, 2024
ixing music is an art, and one of the most essential tools for achieving clarity in a mix is the equalizer (EQ). One technique, in particular, known as subtractive EQ, can work wonders for cleaning...
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October 6, 2024
One common frustration in vocal production, especially for home studio and bedroom producers, is encountering static noise in the high frequencies after compressing and brightening vocals...
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October 6, 2024
Sampling has been a cornerstone of modern music production, allowing producers to reimagine and breathe new life into old tracks. Whether you're producing hip-hop, EDM, or any genre, knowing how to...
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October 6, 2024
When selecting EQ and compressor plugins, musicians and producers look for more than just a shiny interface or brand recognition. It's all about how these tools perform in real-world scenarios...
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October 6, 2024
Drum sounds form the backbone of many music genres, and while sample packs are popular, designing your own drum sounds from scratch can elevate your production to a whole new level. Crafting custom...
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October 6, 2024
In modern music production, one of the most common challenges is the clash of frequencies between instruments. For example, bass guitars and drum kits often compete for space in the lower end of...
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October 1, 2024
Studio One by PreSonus is an incredibly powerful DAW (Digital Audio Workstation) that offers a variety of tools to streamline your music production workflow. However, like many DAWs, getting the...
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Taylor Swift’s billion-dollar Eras Tour recently graced Edinburgh, bringing a flood of enthusiastic Swifties to the city and creating an exceptional boom for local businesses. Tens of thousands of fans flocked to cafes, bars, and tourist attractions, with the city’s hospitality industry experiencing a significant surge in sales over the weekend. The three-night stint at Murrayfield Stadium had an "unbelievable impact" on the city, inspiring the Edinburgh Taylored Taste Trail. Shops, cafes, and restaurants featured Taylor-themed offerings such as Blank Space chocolates, Shake It Off confetti creations, and Enchanted teas. Some businesses even created their own friendship bracelets, a staple of the Taylor Swift fan experience, adding to the vibrant atmosphere.
The community spirit among Swifties was palpable, with fans trading handmade friendship bracelets, a cherished part of the Taylor Swift concert experience. Lauren Stenhouse, owner of Coro The Chocolate Cafe, reported a record weekend, selling over 100 bespoke Taylor-inspired chocolate fondue boards. "It's been unreal. That's been our best weekend since we have opened," she shared, noting the positive impact on her small business. The influx of fans brought unprecedented motivation and excitement, transforming what could have been challenging times into a memorable and profitable experience. The cafe was bustling with Swifties exchanging bracelets and creating a warm, communal environment.
Claire Meikle, general manager of The Alchemist, echoed similar sentiments, describing the bar filled with excited fans adorned in sequins and glitter. Many international fans from the US and Canada chose to enjoy their Taylor Swift experience in Scotland, citing exorbitant ticket prices back home. The Alchemist responded to the Swiftie invasion by distributing handmade friendship bracelets with certain drinks, though demand quickly outpaced supply. "It was a great fun weekend," Meikle remarked, highlighting the sense of camaraderie and shared joy among fans and businesses alike. The Eras Tour not only delivered unforgettable performances but also invigorated Edinburgh’s local economy and fostered a strong sense of community.
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