January 28, 2024
Navigating the world of music royalties can be daunting, especially for independent artists and newcomers. Songtrust has emerged as a popular solution, favored by a range of artists from beginners...
Read moreJanuary 27, 2024
Rick Rubin, a legendary music producer, is known not just for his exceptional work in the music industry but also for his profound insights into creativity and personal growth...
Read moreJanuary 23, 2024
ntroductionIn the ever-evolving landscape of music education, Nas' Masterclass emerges as a beacon for those intrigued by the art of hip-hop. Nas, a figure synonymous with lyrical finesse...
Read moreJanuary 22, 2024
Songwriting and Inspiration: Post Malone often draws inspiration from his personal experiences, emotions, and the world around him. His songwriting process can start with a concept, a feeling...
Read moreJanuary 18, 2024
Released on November 29, 1982, by Epic Records, "Thriller," the sixth studio album by American singer Michael Jackson, stands as a monumental achievement in music history. Produced by Quincy Jones...
Read moreJanuary 18, 2024
Unveiling the Members of SM Entertainment's Latest Sensation RIIZE, an acronym for RISE&REALIZE, is a dynamic 7-member boy group that has been taking the K-Pop world by storm since their debut...
Read moreJanuary 18, 2024
Also known as NCT Tokyo, this group is the latest sub-unit of NCT, managed by SM Entertainment. The six-member group includes Sion, Riku, Yushi, Daeyoung, Ryo, and Sakuya...
Read moreJanuary 17, 2024
In the world of songwriting, H.E.R. stands as a beacon of authentic storytelling and melodic mastery. Her class on Studio.com, "Stripped-Down Songwriting: Write Songs That Tell Stories,"...
Read moreJanuary 17, 2024
Hans Zimmer: a name synonymous with cinematic grandeur. From the intense beats of "The Dark Knight" to the adventurous tunes of "Pirates of the Caribbean," his music has defined a generation...
Read moreJanuary 16, 2024
Irrespective of your preferred music genre, Andrew Huang's course offers a valuable perspective into the intricate process of producing a song, spanning from concept to mastering. Priced at $279...
Read moreJanuary 16, 2024
Have you ever craved the wisdom and insight of a true musical genius? Enter Alicia Keys and her MasterClass, a captivating journey into the heart of songwriting and music production...
Read moreJanuary 14, 2024
Yasiin "Mos Def" Bey stirred up the hip-hop community recently with his candid remarks about Drake's music, stating, "Drake is pop to me." The acclaimed lyricist did not mince words...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.