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Breaking new ground, Jay-Z and D'Angelo have united for the first time, giving birth to the enchanting single, "I Want You Forever."
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In a triumphant moment that left the global music community buzzing with excitement, the multi-talented Jung Kook of BTS secured his place as the Artist of the Year at the Circle Chart Music Awards...
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However, a few thrash metal bands broke through this barrier and became very popular. This article will discuss the history of one such band: Metallica, which is arguably...
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In an enormous climax to their breakout year, Sleep Token, the anonymous alt-metal sensation, marked their journey with a massive headlining sold out show at the OVO Arena Wembley in London, U.K...
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Bad Omens' alt-metal breakout, "Just Pretend," has transcended its origins as an ironic parody to become a genuine No. 1 radio rock hit...
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In tribute Eminem is featured on a new single called "Lace It," which is a moving homage to the late rapper Juice WRLD, whose 25th birthday was only two weeks ago...
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In 1967, Elton John responded to an advertisement put out by Liberty Records and was asked to compose a song for a set of lyrics written by Bernie Taupin, another young musician...
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In a series of recent interviews, legendary music producer Timbaland has expressed profound admiration for fellow artist Kanye West, likening him to a "Greek god" and lauding him...
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In an astounding display of musical dominance, Nicki Minaj's latest release, 'Pink Friday 2,' is reshaping the landscape of hip-hop and music charts worldwide...
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In a world where musical legends come and go, Jay Z stands as a towering figure, a testament to enduring talent and entrepreneurial genius...
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Megan Moon, the force behind her self-titled Youtube channel with almost 900,000 subscribers, takes us on a joyful ride in the rap song 'Momma Me Time...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.