December 11, 2023
Playboi Carti, the sensational rapper who took the hip-hop world by storm in 2017 with his debut mixtape “self-titled” and the viral hit "Magnolia," is back in the spotlight as he hints at...
Read moreDecember 11, 2023
The majority of the music industry, including the rock music industry, is dominated by American artists. Most of the big record label companies are American, famous musical awards shows like the...
Read moreDecember 11, 2023
There are hundreds of music genres, hundreds of thousands of bands, and millions of songs that exist in the world today, and these numbers are constantly growing. In this vast sea of music...
Read moreDecember 6, 2023
Iron Maiden is one of my favourite heavy metal bands, and is one of my favourite musical groups overall as well. With their theatrical performances, complex musical arrangements and iconic songs...
Read moreDecember 6, 2023
In a surprising turn of events, Lil Uzi Vert, the revolutionary Philadelphia rapper, has announced that their upcoming album, "Luv Is Rage 3," will mark the end of their prolific music career...
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There is a vast amount of variety when it comes to genres, sub-genres, and styles of music. Normally, when two musical artists collaborate to create a new song, the individual artists both produce...
Read moreNovember 29, 2023
In a groundbreaking turn of events, the eagerly anticipated music extravaganza, Sick New World, following last year returns to the city of Las Vegas on April 27, 2024...
Read moreNovember 29, 2023
Two years ago today, the fashion world lost one of its brightest stars, Virgil Abloh, at the young age of 41. A trailblazing designer known for his groundbreaking work with Off-White and Louis...
Read moreNovember 29, 2023
One of the most iconic and well known genres of music is rock. It has been around for many decades, and it continues to evolve to this day...
Read moreNovember 28, 2023
Keinemusik, an innovative music-creator collective from Berlin, represents a distinctive movement in the electronic music scene. The group's name, which translates to "no music" in German, embodies...
Read moreNovember 28, 2023
The music world is buzzing with anticipation as Kanye West, now known as Ye, and Ty Dolla $ign are set to release their joint album, a project enveloped in both excitement and controversy...
Read moreNovember 24, 2023
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.