October 20, 2023
Recently announcing a collaboration titled “Too Much” to be released with BTS’ Jungkook, as well as Central Cee, it is scheduled to be released on October 20, 2023.
Read moreOctober 16, 2023
Just two months ago, NewJeans etched their names in the annals of music history by accomplishing a feat that set the industry abuzz. Their second mini album, “Get Up,” soared to the top of the...
Read moreOctober 16, 2023
The album was heavily influenced by 1970s rock and folk music, as frontman Neil Smith tells Monday Magazine: “We just decided we wanted to have a very natural-sounding album...
Read moreOctober 12, 2023
Approaching their two-year debut anniversary, they're kicking off their first world tour, titled “SHOW WHAT I HAVE”. It’s been mentioned that IVE’s first concert is set to embrace the idea...
Read moreOctober 9, 2023
Recently, Blackpink's Jennie has made a triumphant return with her latest single, "You & Me," released on October 6, 2023, marking her first solo release since the global success of "Solo" in 2018...
Read moreOctober 9, 2023
Tale Of Us are an electronic music duo formed in 2008 consisting of Carmine Conte and Matteo Milleri. Soundscapes produced range from dance floor music to chill ambient soundscapes and abstract...
Read moreOctober 8, 2023
On October 6, (G)I-DLE dropped their latest EP, Heat. The mini-album, consisting of 5 tracks, was made through a collaboration between Cube Entertainment and 88Rising...
Read moreOctober 8, 2023
NCTzens, the wait is finally over. On October 6, NCT 127 returned with their fifth album, Fact Check, accompanied by a futuristic music video for the album’s title track...
Read moreOctober 8, 2023
Riot Games has paired up with global K-pop sensation, NewJeans, a five-member group composed of Hanni, Danielle, Minji, Hyein, and Haerin. On October 4, 2023...
Read moreOctober 6, 2023
The wait for the Toronto rapper’s long-awaited album is finally here. After a summer full of teasing, Drake’s fourth album in barely two years ”For All the Dogs” has arrived...
Read moreOctober 5, 2023
Few hip-hop projects have managed to retain their timeless quality to the same extent that Drake and Future's "What a Time to Be Alive" has. This 2015 album's release...
Read moreOctober 5, 2023
The Sonder group is a rare find in the world of modern R&B. Producer's Atu, Dpat, and lead vocalist Brent Faiyaz make up the band Sonder, which spins a captivating musical story...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.