October 5, 2023
Resentment" stands out among emotional ballads and provides listeners with a musical haven in which to confront and work through their own inner issues...
Read moreOctober 4, 2023
What makes Alan Walker's music so special is its ability to evoke a profound sense of nostalgia. His songs are often associated with the 2010s, a time when many people were just enjoying their youth..
Read moreOctober 2, 2023
This year, we shine a spotlight on The Snotty Nose Rez Kids, a dynamic, ultra-talented, Indigenous hip-hop duo whose music and activism spreads the message of truth and reconciliation through rap.
Read moreSeptember 29, 2023
Madison Beer's journey began in the most modern of ways: on the internet. Born on March 5, 1999, in Jericho, New York, Madison was introduced to music at a young age...
Read moreSeptember 29, 2023
After a long two year wait since the release of her first breakout album “Sour”, Olivia Rodrigo is back with her sophomore album, “GUTS.” Olivia Rodrigo has been a revelation in the music...
Read moreSeptember 29, 2023
Throughout the show, the trainees trained rap, dance, and vocal skills through a variety of battles. On April 20, 2023, the nine members of ZEROBASEONE (ZB1) were announced....
Read moreSeptember 27, 2023
The highly awaited sophomore album from Lil Tecca, the 21-year-old hip-hop sensation, is called "TEC," and it's safe to say that it demonstrates the artist's development and professional maturity...
Read moreSeptember 27, 2023
Drake and SZA, has recently swept the globe with their most recent single, "Slime You Out." This unique and intriguing song has already attracted a lot of attention...
Read moreSeptember 25, 2023
What sets Laufey apart is her unique fusion of jazz, folk, and pop elements, creating a sound that resonates with both jazz enthusiasts and a younger audience...
Read moreSeptember 25, 2023
For the past few months, K-pop fans have turned to the new reality competition that is America 2 Korea (A2K). The show’s premise involves contestants earning “stones” ...
Read moreSeptember 22, 2023
In a move that’s sure to thrill ARMYs around the world, all seven BTS members have officially committed to renewing their contracts with BigHit Music and HYBE...
Read moreSeptember 22, 2023
Alongside RCA Records in the States, SM Entertainment’s newest boy group, RIIZE, is showing enormous promise in the growing music market...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.