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In the ever-evolving landscape of hip-hop, few artists have managed to captivate and redefine the genre quite like Travis Scott. Known for his innovative sound, genre-blurring approach...
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Gracie Abrams, the talented singer-songwriter, has mesmerised listeners with her introspective and emotive music since her debut album "Minor." Recently, she released her latest offering...
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The new Barbie movie has not only captured the hearts of audiences with its enchanting storyline and vibrant animation but has also ignited a musical phenomenon...
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"Shake It Off" is a smash-hit song by Taylor Swift, released in 2014 as the lead single from her fifth studio album, "1989." The upbeat and infectious track marked a significant shift in Taylor...
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"Blue" is a mesmerizing song released by the iconic South Korean boy group, BIGBANG, in 2012. Falling gracefully into the pop and electronic dance music genres, the track opens with...
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One particular song from the series "Celebrity" that might have undoubtedly caught your attention is SOLE's soul-stirring track, "Blindness." However, what you may not know is that SOLE...
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Within a year, the 4th generation K-pop hit 'Le Sserafim' topped charts, won several awards, sold millions of albums, and much more! From the moment they were created, this girl group was born...
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Toronto Rapper Drake is slapped with a $10 million copyright lawsuit. The lawsuit began with artist Obrafor...
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In a dazzling display of creativity and musical prowess, the "Spider-Man: Across the Spider-Verse" album has taken the world by storm ever since it came out in June 2023. This remarkable soundtrack...
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.