July 31, 2023
Selena Gomez, the multi-talented American singer, songwriter, and actress, has undoubtedly shown her role in the music industry. With her captivating voice, relatable lyrics, and...
Read moreJuly 31, 2023
In a sea of modern-day artists, Lana Del Rey stands out like a rare gem. With her hauntingly soulful voice and captivating lyrics, she has carved out a niche for herself in the music industry...
Read moreJuly 31, 2023
Music has the remarkable power to connect with our emotions, taking us on a rollercoaster ride of feelings and sensations. Whether it's a heartwarming melody that brings tears...
Read moreJuly 31, 2023
The long-awaited album is officially out! Treasure has released their second full-length album, 'Reboot,' in which they show-off improved versions of themselves. The album's vibrant title track...
Read moreJuly 28, 2023
In the ever-evolving landscape of modern music, Kendrick Lamar stands out as a true musical genius. With a unique blend of deep and meaningful lyrics, masterful storytelling...
Read moreJuly 28, 2023
The Canadian pop star sells his share of rights to his music to Hipnosis Songs Capital for just over $200 million. He has sold some of his biggest hit songs, such as Baby and Sorry...
Read moreJuly 28, 2023
Singer-songwriter Taylor Swift has been taking the music world with her re-recorded albums. Among these highly anticipated re-releases is "Speak Now (Taylor's Version)"...
Read moreJuly 25, 2023
There are always new artists emerging in the hip-hop scene that have unique and captivating sounds. Powfu, born Isaiah Faber, grew up in Vancouver, Canada, and has been gathering a large fanbase...
Read moreJuly 21, 2023
When it comes to anime soundtracks, there are plenty of contenders, but one stands tall above the rest – Cowboy Bebop. Released in 1998, this genre-defying space western captivated audiences...
Read moreJuly 23, 2023
NewJeans is a girl-group composed of 5 members, Hanni, Minji, Danielle, Haerin and Hyein. Newjeans debuted in 2022 with their EP 'NewJeans,' bringing a totally new attitude to the K-pop industry...
Read moreJuly 21, 2023
The upcoming 'Barbie' film, scheduled for release on July 21st, has captured the hearts of fans who have long admired the animated Barbie films. Greta Girwig's live-action remake of the famous film...
Read moreJuly 21, 2023
BTS, the global sensation, continues to astound the music industry with their incredible music and meaningful lyrics. Among the members, Jungkook, also referred to as the "Golden Maknae," is.....
Read morePhoto Source: Carbon Magazine
There is no question that technology and the internet is changing the way in which many aspects of the world operate. The internet has rapidly accelerated the rate that information can be communicated between people, and it allows anyone to reach people from anywhere on the globe in a matter of seconds, something that was previously impossible.
Of course, the effects of new technology such as the internet carry over to the music industry. This article will discuss the effects that mobile apps are having on the way the music industry works, focusing specifically on TikTok. TikTok has significantly altered the way music creators promote music, how record label companies seek out new talent, and how songs go viral.
Artists are using TikTok to gain exposure and advertise their music. TikTok’s algorithm is incredibly effective at spreading content quickly and it is very good at displaying content that is similar to what the user has previously interacted with and found interesting. Artists are taking advantage of this by posting short videos of their music on the platform. Because of this, users can discover new music from their favourite genres that they otherwise would have never found out about.
Another feature of the app that can increase the amount of exposure a particular video receives is the share feature. If users come across a new song or artist that they really enjoy, they can send the video or the artist’s account to all of their friends, who may send it to their friends, and the cycle will continue.
Most clips on TikTok are very short, usually less than 1 minute, and this makes them easily digestible for the user. Instead of having to listen to entire songs on the radio, people can watch a 15 second clip of the best part of a song, increasing the amount of different content that each person can find. In addition to this, some music creators have teamed up with already popular TikTok personalities and influencers who help promote their music to a large audience.
Looking at the bigger picture, the music industry as a whole is adjusting to this novel approach to promoting content. In the past, record label companies would have artists audition or would attempt to find new artists in person. These companies have started using TikTok to come upon new artists who haven’t received exposure from traditional forms of media, making it much easier for companies to reach talented artists. This is mutually beneficial for both artists and companies, as it gives talented musicians a way to get into the big leagues, and it gives record companies the opportunity to profit from discovering the next big thing.
Finally, TikTok trends can also revive older music and establish its popularity in demographics who otherwise would be unlikely to be exposed to such music. For example, ‘Dreams’ by Fleetwood Mac surged in popularity after it was used in a viral TikTok trend involving skateboarders filming themselves with picturesque scenery in the background.
Overall, the internet will only become more utilized and widespread, and the future of music will follow this trend.