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How Billie Eilish’s ‘Blue’ Lyrics Relate to Every Song on ‘Hit Me Hard And Soft’

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Billie Eilish has finally released her highly anticipated third album, Hit Me Hard and Soft, with the lyrics of the final track, "Blue," capturing significant attention from fans...

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Tame Impala’s Kevin Parker Sells Entire Past and Future Catalogue to Sony Music

May 20, 2024

In a significant move within the music industry, Kevin Parker, the creative force behind Tame Impala, has sold his entire music catalog to Sony Music Publishing...

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The Battle for Music Rights in the Age of AI: A Call to Action for Music Creators

May 18, 2024

In a landmark move that underscores the growing tensions between technology and the music industry, Sony Music has taken a bold stand against tech giants like Google, Microsoft, and OpenAI...

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Lil Durk Relaunches OTF Label with AWAL Partnership: A New Chapter for Independent Music

May 18, 2024

In an empowering move for independent music, Lil Durk has announced the relaunch of his Only The Family (OTF) label, now in partnership with AWAL...

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Luis Fonsi's El Viaje Takes Fans on a Global Journey in His 25th Anniversary Album

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“This album has me very excited because all the songs on the album are names of cities, that’s why it’s called El Viaje,” Fonsi revealed. “They are rhythmic songs, romantic songs...

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Kehlani Set to Crash into Summer with New Studio Album

May 18, 2024

Kehlani is making a powerful return with her upcoming album, Crash, set to drop on June 21. This release marks her first full-length project since the 2022 hit album Blue Water Road....

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Ghostface Killah's 'Set the Tone' Album Boasts Star-Studded Lineup

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Ghostface Killah, the legendary member of the Wu-Tang Clan, is gearing up to drop his highly anticipated solo album, "Set the Tone," and the lineup looks nothing short of...

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“No Hard Feelings”: The Chainsmokers' Electrifying Return

May 18, 2024

The Chainsmokers emerge with a new EP, "No Hard Feelings," consisting of a mix of their past and future sounds. The hit-making duo's latest project is a revisitation of their roots...

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Sony Music Slams AI Tech Giants for Unauthorized Use of Stars' Songs

May 16, 2024

Sony Music, the world's largest music publisher, has taken a significant stance in the ongoing debate over artificial intelligence (AI) and copyright. Recently, Sony has sent letters to major tech...

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Pete Ganbarg Launches Pure Tone Records: A New Venture with Atlantic Records

May 16, 2024

In a significant move for the music industry, Pete Ganbarg, renowned for his A&R expertise, has announced the launch of Pure Tone Records in a joint venture with Atlantic Records...

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Why The Killers ‘Mr. Brightside’ Has Remained on the Charts for a Decade and Counting

May 16, 2024

Released in 2003 and re-released in 2004, The Killers' "Mr. Brightside" quickly became a defining anthem of the early 2000s, propelling the band to global superstardom...

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Ariana Grande: From Nickelodeon Star to Vocal Powerhouse

May 16, 2024

In the ever-evolving landscape of pop music, few artists have undergone as remarkable a transformation as Ariana Grande. With her extraordinary vocal range, infectious charisma, and unwavering...

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SXSW 2024: Why Music Creators Shouldn’t Miss This Year’s Festival

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Credit: SXSW

SXSW (South by Southwest) is an annual event where the worlds of music, film, and technology collide in one of the most exciting and influential festivals in the world. For an aspiring music creator, attending SXSW in 2024 could be a game-changer for your career. Here are the top 10 reasons why you should make it a priority to attend:

1. Unmatched Networking Opportunities

SXSW is a hub for artists, producers, managers, and industry professionals from all over the globe. Whether you're seeking collaborations, representation, or inspiration, you’ll find endless opportunities to connect with like-minded individuals and industry heavyweights. Many music careers have launched from connections made in the corridors of SXSW.

2. Exposure to New and Emerging Trends

Staying on top of music trends is essential for any aspiring creator. SXSW is known for showcasing the latest in music technology, production techniques, and industry insights. Whether it’s cutting-edge software or the latest music marketing strategies, you’ll gain a glimpse into the future of the music industry.

3. Inspiration from Established Artists

SXSW has hosted performances and talks from legendary artists like Billie Eilish, Lizzo, and Kendrick Lamar. These are creators who’ve redefined the boundaries of music, and as an aspiring artist, you get the chance to learn from their journeys. Attending their live sessions and panels can inspire and guide your own creative process.

Check out the full artist performance line up here: SXSW 2024 Schedule

4. Performance Opportunities

SXSW isn’t just for observing—it’s also a stage for emerging talent. Many artists who started off playing small showcases at SXSW, like John Mayer and Amy Winehouse, went on to achieve international stardom. Performing at SXSW can put your music in front of thousands, including major label reps and music scouts.

5. Access to Educational Workshops and Panels

SXSW offers more than performances. It’s packed with panels and workshops led by industry leaders, covering topics ranging from music production to the legalities of the industry. This is a golden opportunity to learn about everything from songwriting and branding to royalties and distribution strategies.

Check out the full music industry workshop and panel line up here: SXSW 2024 Music Business Talks

6. Get Discovered

For many aspiring music creators, SXSW is where they get discovered. The festival has a long track record of putting unknown artists on the map. Artists like Ed Sheeran and Solange made major strides after being seen by key industry players at SXSW. Your dream of getting noticed by a record label or major influencer could happen here.

7. Showcase Your Brand

In today’s music industry, being a talented artist isn’t enough. You need a strong brand to stand out. SXSW is the perfect platform to introduce yourself to the world and showcase your unique brand identity. Whether it’s through your music, your style, or your social presence, SXSW offers endless chances to show the world what makes you different.

8. Interactive Music Technology

With SXSW being a cross-section of music and tech, the event hosts interactive music showcases that spotlight innovative audio tools, AI in music production, and immersive performances. You can test new equipment, see how virtual reality is being applied to music experiences, and get hands-on with tech that could shape the future of your sound.

9. Access to Global Media

SXSW attracts global press and media outlets covering music, culture, and innovation. Attending gives you a chance to be featured in publications, podcasts, and interviews, exposing your music to broader audiences. If you get the right media attention, you can amplify your reach significantly.

10. Be Part of a Legacy

Many of today’s top artists were once SXSW attendees and performers. By attending SXSW, you’re joining a long line of creators who went on to shape music history. The festival has been a launching pad for some of the biggest names in the industry, and being part of this legacy could be the first step in your journey toward stardom.

Final Thoughts

SXSW is a one-of-a-kind experience that can open doors for aspiring music creators. The combination of exposure, education, and networking could be the catalyst that takes your music career to the next level. If you’re serious about making your mark in the industry, don’t miss SXSW 2024. It could be the most important festival you ever attend.